We loved the Reef 28 so much, we cancelled our last night in Cancun, to come back to the reef in Playa Del Carmen. The hotel is beautiful, clean, and right in the center for shopping, beaches, dock, restaurants bars, nightclubs, etc. the staff was very friendly and accommodating. Valet parking if you drive. Rooftop bars and pools are beautiful with beautiful views of the city and ocean. Best place to stay in Playa del Carmen and all of Cancun.